How Kenyan Creatives Can Make Money on the Hustle Sasa App

Article by Maureen Kasuku
Posted: November 17, 2021  

Bans on public gatherings and travel restrictions, alongside night time curfews, social distancing measures, closure of  public spaces, and restrictions on movement, have radically changed social and economic interactions for creatives in Kenya.

According to a report by HEVA fund, 88% of creatives who took part in their Impact of COVID-19 on Creative and Cultural Industry survey witnessed a decrease in incomes over the Q1 2020 as a result of the pandemic. 

Artists have had to come up with ingenious ways to stay afloat; from virtual concerts to using apps to get paid for their content and even taking up offers to perform at people’s private residences. 

On 10th November 2021, award winning band Sauti Sol launched the Hustle Sasa App to ameliorate the situation for artists. The app will be instrumental in helping creators sell their material directly to their audiences and aims to recruit 100,000 creatives on the continent by 2025.

Creatives will be able to sell both physical and digital products, devise storefronts and receive payments on the app and can share links to their products with fans to start  earning instantly.

If you’re a Kenyan creative, Hustle Sasa App will help your fans pay for exclusive content and revolutionize how you distribute your work.

You can download Hustle Sasa on the Google Playstore and Apple Store.  


About the author

Maureen Kasuku

Maureen is our resident cat lady and Beyoncé stan. She writes about spas, brunch and ballet recitals but has never been to any. Moonlights as a social justice activist in her spare time. She knows things and is obnoxiously opinionated on the internet but not in real life


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