The internet has been abuzz over Valentine's Day in the last fortnight; from tips on the perfect gift for that special someone, to where to take them out. Not to be forced into things by societal norms, men also joined in on the plans for the day.Introducing the Men's Conference...This is a 3-day fictional event organized solely by men to "escape" the wrath of Valentines. The idea was that men plan their own fictional retreat away from the ladies, incidentally falling on Valentine's Day to avoid any potential financial expenses they would incur. The conference shot into the trending topics for the first time in South Africa toward the end of January.Fast forward to the 12^th Of February, Valentine's was fast approaching and the men had to make final touches about the event. Kenyans on Twitter (KOT) got wind of the trend and aided in logistics for the conference. From here, we see the release of two different event schedules, one for each country with the main fictional event is happening in South Africa.Men also went out of their busy schedules to 'book' tickets and request leave from their work places to travel. The conference begins today (Feb 14^th) and ends on Saturday, Feb 16^th.Trending no. 1

#MensConference re-appeared on the trending topics at #1 in both Kenya and South Africa with over 35,000 tweets, as of midnight February 13^th.https://twitter.com/O_NyangaiM/status/1095639373113159681https://twitter.com/Isaac_Moselane/status/1095591014792876032https://twitter.com/BwoweIvan/status/1095781932468711427https://twitter.com/MikeNyagwoka/status/1095682441216434176https://twitter.com/Totsvi/status/1095680639247007746