Love, Respect, Repeat is testament to Ayrosh's vocal prowess, backed by Ythera's smooth vocals on the hook, this single is on it's way to being a hit. Ayrosh describes his genre as Afro-fusion, a definition that allows to borrow from folk music and other modern music forms, bringing a refreshingly different sound to the music scene. We caught with him to find out more about what he is about.
KenyaBuzz: How is it like being an indie artist?
Ayrosh: It is tough, but fun. It is fun because I am more involved in my music in terms of controlling the type of content I want to create; I can collaborate with whomever I want. It's tough because this industry is not easy. You have to figure out how to market yourself and grow your brand. For me, the biggest challenge is distribution in terms of how to get new people to listen to my music. You also have to say liquid so that you can sustain yourself as you make the music, which can be a challenge.
KenyaBuzz: Do you do music full-time?
Ayrosh: Yes. I do it full-time. You have to be brave about it and believe in yourself. You will have really good days and really bad ones as well where you wake up in the middle of the night wondering if choosing music was the right decision or if you are making the right kind of music. But, you have to be an adult about it and go into the studio and do what needs to be done. I'll work on a half-baked project and when it's done, I pat myself on the back, because I make good music. Over time (and I wish I knew this when I was younger) is, giving myself room to learn, giving myself credit where it is due and learning from my mistakes.
KenyaBuzz: How do you prepare for performances?
Ayrosh: I like being comfortable on stage and get lost in the moment. The only way I can do that is to rehearse. I like to know about my shows at least two weeks in advance. It gives me time to know the type of audience I'll be performing which helps me decide what songs I'll play. Knowing the venue really helps as well because I'll know what I'm working with. My band and I rehearse intensely.
KenyaBuzz: What is your creative process like?
Ayrosh: There is no formula. Every song has its own process. I wrote Maheni (which is actually one of my favourite songs) when I was in the house. I was alone and idle and I picked up my guitar and started strumming and in the process, the tune came to me.
KenyaBuzz: How did you start doing music?
Ayrosh: I studied finance at Kenyatta University. While I was there, I found out there were auditions for Sauti Academy. I went, but I didn't get in the first time. The following year, I auditioned for Tusker Project Fame. I didn't get it but Natalie, who was the head of Sauti Academy approached me and she though I did a great job at my audition and she offered me a scholarship which I accepted. I met the best group of musicians ever and we had a lot of fun.
KenyaBuzz: What is the most interesting experience you have ever had with a fan?
Ayrosh: I engage with my fans a lot. If I notice there is a regular who always comments on my YouTube videos or on my Twitter or Instagram posts or if they frequent my shows, I hit them up and try to build a relationship. There was one person whom I had seen at a couple of my shows. I was doing the folk fusion concert in Sagana and my set started quite late. After the show, at around midnight, I see this guy and I went over and said hi. He told me he had come all the way from Nairobi to see me perform. It was on a Friday, which meant he had to leave work and make the 2-3 hour trip by matatu to Sagana. That stood out for me. I felt the love.
KenyaBuzz: What should we expect from you in the future?
Ayrosh: I have an EP and some new videos coming out with Waithaka Entertainment and the folk fusion concert in December at Sagana.

About The Author

Author
Alix Grubel

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