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Anerlisa Muigai Among Instagram’s Richest Social Media Personalities

Article by Oliver
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Posted: July 24, 2019  

Kenya’s own Anerlisa Muigai’s name is now on HopperHQ’s  Instagram Rich List 2019; which features top tier social media personalities like Kylie Jenner and Cristiano Ronaldo. The entrepreneur-cum-influencer has been ranked 18th in the Lifestyle Personalities category and 129th overall.  Her estimated charge per sponsored post rakes in a whopping $3400 –about Kshs. 340,000. She is the only Kenyan featured on the Instagram Rich List profile.

HopperHQ’s ranking system is based on several factors including: audience engagement, follower count and post frequency. “It’s incredible how much influence these professionals have over their followers. So from a brand point of view these paid ads are often worth every penny,” said HopperHQ CEO Mike Bandar.

Kylie Jenner tops the list for the second time in a row with a $1.2Million charge per post; a 27% increase from her 2018 estimation cost. Ariana Grande and Cristiano Ronaldo close the top 3 spots, each charging $996,000 and $975,000 per sponsored post. This is a surprise to many because the duo each have over 10Million followers more than Kylie.

Other African personalities on the list include Nigerian artists Davido (#38 -$74,000/post), Wizkid (#46 -$49,700/post), Tiwa Savage (#48 -$47,200/post) and South African YouTuber, Mihlali Ndamase (#135 -$1,800/post).

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