All ears? Listen to Nation’s Podcast

Article by Maureen Kasuku
Posted: November 24, 2020  

Recently, media giant Nation entered the fray of podcasting by becoming the first major news outlet in Kenya to launch a batch of news and opinion podcasts. A Reuters Institute Digital News Report shows that podcasting is now a worldwide phenomenon: across 38 countries surveyed, 36 percent said they had listened to a podcast at least once a month, and about 15 percent said they listen to a news podcast.

These podcasts are meant to boost the company’s engagement with its audience and attract listeners, particularly the young. This launch by the Nation is a punch above their weight and is expected to bring in more advertising revenue.

Mr James Smart, a seasoned TV journalist who worked at the company’s broadcast division and founded NTV’s successful talk show, “The Trend”, will be the podcast editor.

One of the three podcasts to be broadcast will be an eight-part series investigation into the disappearance of controversial blogger Bogonko Bosire.

The podcasts will also include daily updates from editors on top stories expected in the paper and TV.  

Listen to the first podcast here.


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