Xtigi has today launched the latest smartphone in Kenya exclusively on e-tailer giant Jumia. The new model features a 5.5” screen, 8GB internal memory, 1GB RAM, 8 megapixel and 5 megapixel back and front camera respectively.
Retailing at a price of Ksh. 8,499, the S1550 runs on Android 4.4.2 KitKat Operating system with a 1.3 GHz processor. Another important feature to note is the battery, a 3100mAh battery that can support a 15 hour non-stop usage.
Customers who purchase the smartphone will also enjoy a free 8GB micro SD card and a free glass screen protector besides free deliveries in Nairobi and all major towns that Jumia offers alongside a free return and exchange policy of 7 days and the option to pay cash on delivery.
Why Kenyans now suddenly love phablets
While smartphones continue to dominate the Kenyan mobile phone market, there is a new appetite among consumers for larger mobile phones- a cross between a handset and a tablet- with touch screen ranging in size from 5.5 inches to 6.1 inches.
According to a white paper released by Jumia, Kenya’s leading online retailer in June 2015, 33% of the respondents indicated that their purchase for a mobile phone is driven by the size of the device. That figure alone is substantial, but more so when forecasted to a few months, chances are it could even double. But just why do Kenyans now suddenly love Phablets?
Manufacturers have realised that consumers want to run their lives in their hands. They want to send that email, take that video, pictures, download those affirmations, audio or visual books and do almost everything they want. Large space is a must no one wants to keep deleting stuff.
Most phablets will feature at least 1GB RAM and 4GB internal memory with a micro SD card expandable to over 128GB depending on brands and run on self-updating operating system.
Everyone has realised that they can do multiple tasks and substitute the laptop for a device with a larger screen that is portable, they want to check their email, research, work on spreadsheets, download and watch videos while stuck in traffic or on that long and boring upcountry ride.
Most phablets have high screen resolutions thus offering a sharper and brighter experience.
Battery life and fast charging
59% of the respondents in the Jumia white paper survey cited frustrations with battery life demonstrating a preference for mobile phones with a longer battery life well, consumers have realised that most phablets offer that and more. The Infinix hot note for example has a 4400mAh battery whose 20 minutes charge can last over 7 hours of normal usage.
The Nexus 6 has a turbo charging functionality that fills its battery in 15 minutes saving time and the hustle of an overnight charge. Most batteries will also come inbuilt and in larger capacities.
One hand held device
Photo courtesy of Techweez.com
When you own a tablet, you will probably need a bag to carry it around and of course both hands to operate it but for the phablet it’s easy to reach all corners with your thumb as the phone rests on your palm.
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