Warner Music Announces Partnership with Diamond Platnumz

Warner Music has announced a new 360 partnership with East African artist Diamond Platnumz and his record label WCB Wasafi. The new deal will see WCB Wasafi incorporated into Warner Music South Africa and Ziiki Media, while Warner Music's global network will help propel Diamond Platnumz and the label's artists (Lava Lava, Mbosso, Rayvanny, Zuchu, and Queen Darleen) to a worldwide audience.

The partnership further aims at collaborations on new releases, catalogue, brand partnerships, live and sync deals.

Speaking at the signing event, Diamond said, "I've built WCB-Wasafi from the ground up and believe that Warner Music and Ziiki are the right partners to help further grow our reach. I'm also looking forward to plugging into the Warner network myself. We've got some exciting plans and I can't wait to share more music with the world."

"The East and Central African music scene has exploded over the last few years and we believe by working together, we can help promote Diamond and his artists to more fans around the world and introduce the Bongo Flava scene to a broader audience," said Alfonso Perez-Soto, President, Emerging Markets, Warner Music.

Ziiki media's CEO, Arun Nagar, acknowledged the "partnership will further boost our presence in Tanzania and Africa as a whole," as they hoped to engage with a wide range of artists across different music genres across Africa.