Virtual Food Cultural Festival

Article by Maureen Kasuku
Posted: September 16, 2020  

Food is key in African gatherings. In Kenya, the promotion of food as a component of its destination attractiveness is still under-explored as compared to other international countries. Diversifying the Kenyan tourism industry to include more cultural tourism-based components like food and drinks is a necessity to maintain and enhance local economic and social vitality, create linkages between tourism and food productions and therefore adding value to the economy

This September, The Inter Region Economic Network (IREN)  was set to host a two day  food festival dubbed “Chakula Chetu” (Our Food) but the pandemic forced organizers to halt plans.

The show must go on though. On the 24th-25th September, Organizers will host a virtual food festival that’ll involve a recipe challenge where food enthusiasts will have an opportunity to participate in a cook off of traditional foods. They’ll also get to experience virtual booth exhibitions and interact with food industry leaders.

The overall theme of the event is to “re-imagine tourism and food experience in Kenya” with specific objectives that include:

  1. To connect rural-urban economies through promotion of Kenyan Indigenous cuisines
  2. To promote both domestic and international food tourism experience in Kenya
  3. To provide a consolidated platform that showcases use of virtual reality and digital platforms to promote food tourism in Kenya

Other key activities of the event include panel sessions, cooking demos & master classes, trade and deals in relevant food industry items, food orders and deliveries, featuring famous recipe publications and music.  

Interested in this delish festival? Sign up here.



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