Spice FM in partnership with Anga Cinema and Vesen Digital hosted an exclusive media screening of 'The Batman' movie at Anga Cinema, Diamond Plaza II. The premier was largely attended by a number of corporate companies and media houses in Kenya.The Batman is an American superhero film that features Bruce Wayne 'Batman' swearing vengeance against criminals after witnessing the death of his parents, philanthropists, Thomas and Martha Wayne. During his second year of fighting crime, Batman is forced to make new allies that will help him catch the 'Riddler' a serial killer who targets elite Gotham City citizens with intentions of bringing the corrupt to justice."One of the main purposes of this media screening is so that our partners in the media could have a view the movie before the public, rate it, and get more people to watch the movies in cinemas." says Ken Kimutai - General Manager, Anga Cinemas.Having in mind that Covid-19 had greatly affected the film industry, health guidelines and protocols that were put into place have enabled the first media screening at Anga Cinemas post pandemic. Vesen Digital used this opportunity to connect with local media houses and potential clients with the aim of showcasing how cinema advertising works. There are many opportunities that brands can tap into to connect with the movie-going crowd, from pre-show advertising, cinema branding to branding of the popcorn boxes.