Leading short-form mobile video platform, TikTok, has launched a challenge in recognition of the World Emoji Day celebrated on July 17th every year. Everyone has experienced the joy that emojis add to day-to-day text conversations, and with this challenge, TikTok creators are encouraged to spread the joy by including their favorite emojis in videos as they send unique messages to friends, fans and loved ones from around the world.World Emoji Day aims to promote the use of emojis and spread the enjoyment that they bring. Emojis have redefined how communications are done in the 21st Century, allowing users to express their feelings, be it happiness or sadness in a fun and exciting way. They have also helped people in Kenya and all over the world to better understand each other's personalities, likes and dislikes to enhance engagement in a global village."Our mission is to always inspire creativity and bring joy and World Emoji Day is a perfect opportunity to demonstrate this commitment as well as keep our global community entertained. Let us join the rest of the world in recognizing how much fun emojis have brought into our lives as we participate in the #WorldEmojiDay campaign while encouraging creators to include their favorite emojis to create videos," says Boniswa Sidwaba, TikTok Content Operations Manager, Africa.In an engaging way, creators are using emojis to make short engaging videos about key TikTok trends, famous content creators, dance moves, top memes and guessing emojis shared as teasers on the platform.