3| Spanx/ Body Shapers
Just so we’re clear, these aren’t the “bikers” Kenyan women are obsessed with. Sara Blakely, the 2005 runners-up on Richard Branson’s Rebel Billionaire, founded Spanx. She was getting ready for a party when she realized she didn’t have the right undergarment for a blemish-free look for her white pants. She cut off the feet of her control top pantyhose and Spanx was born.
Spanx are body shapers which give women-and now men- the freedom and confidence to wear slim silhouettes. “There are these great things called Spanx, and they just squeeze you in. It’s terrific! That’s how all the Hollywood girls do it!” actress Gwyneth Paltrow has said of the body shapers. Countless other A-listers swear by Spanx.
Today the brand makes over 200 products ranging from slips, bras, body suits, mid-length shapers, swimsuits and an apparel line. Spanx promises to solve problems for every body type and budget.
2| Strapless Panties
Tired of VPLing (having visible panty lines)? Then this information is for you. In 2009, Shibue Couture Inc. created the world’s first Strapless Panty.
The panty is held in place by a washable and reusable silicone gel adhesive across the front and back.
The panty was designed by Jenny Buettner out of necessity after her frantic search for an undergarment to wear under her bridesmaid dress for her sister’s wedding yielded no results.
Shibues promise comfortable functionality and classy sexiness. They are popular with celebrities for photo-shoots and models on runways. Model Kate Upton has been spotted in her shibues and actress Elisabesta Canalis rocked them for her Peta photo shoot.
1| Backless/Strapless Bras
These bras take away the worry of visible strap lines and clasps when wearing slinky style dresses and tops. They eliminate the risk of sagging and exposing more than was intended when you’re your outerwear demands that you go without this very necessary undergarment.
Backless/ Strapless bras have clear or nude adhesive flaps that are made to adhere directly to the body. Some are designed with adhesive in the cups.
They are stocked and distributed by various outlets from Victoria’s Secret, Nordstrom and Macys to Marks and Spencer and Selfridges.