The droppTV platform is powered by the company's proprietary artificial intelligence, machine learning and computer vision algorithm, which recognizes products in video content and tags them in real-time, allowing for frictionless, one-click in-content purchasing. It doesn't redirect you to another site.Viewers can watch droppTV and make purchases on any device - smartphone, tablet or desktop. droppTV will also soon be available on AppleTV. The droppTV app is available on iOS now and will soon be on Android.Like whatever Cardi B is wearing on her eccentric music video? Hover on the item, click on it, order, pay and it'll be shipped to you. How cool is that?This is a really easy way for trends-conscious people to shop amid a pandemic. You get to watch your fave videos while shopping.Hey Kenyan app developers, please create a homegrown version of this and have Kenyan influencers on the platform partner with Kenyan brands. It's shopping in the new age baby!*Image: DroppTV