Say It ain’t So! Netflix Puts The Brakes On Password Sharing

Article by Maureen Kasuku
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Posted: October 22, 2019

Streaming Service Company Netflix just announced that they’re considering putting the  brakes on password sharing for the users who aren’t in the same household. Say it ain’t so!

Netflix moochers like us aren’t too pleased with this news. We gotta pay for Netflix and chill now???

Jean Marc Racine, Chief Product Officer at Netflix, said: “Casual credential sharing is becoming too expensive to ignore.”

Our new solution gives operators the ability to take action. Many casual users will be happy to pay an additional fee for a premium, shared service.

“It’s a great way to keep honest people honest while benefiting from an incremental revenue stream.”

With massive competition coming this fall from Disney+ and at the very least, a tiny bit of competition from Apple TV+, it wouldn’t be surprising to see Netflix try to limit password sharing in the future in a bid to convert more people into paying subscribers. On the other hand, any action against people who share their logins will obviously face some backlash.

Disney+ and Apple TV+ both come with lower prices and extended access. Disney+ is much cheaper than Netflix and will offer simultaneous streams at 4K resolution — four concurrent streams for any account for as low as 700 bob per month, and up to seven profiles per account.

Apple TV+, meanwhile, will be free for a year for anyone buying new Apple gear, and it comes with family sharing support for up to six people.

Though Netflix isn’t ready to announce a plan to crack down on password sharing just yet, Racine added: “We continue to monitor it so we’re looking at the situation. We’ll see those consumer-friendly ways to push on the edges of that.”

Whew! We hope this isn’t going to happen anytime soon

About the author

Maureen Kasuku

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