Sauti Sol have unveiled the latest signees of Sol Generation in a rhumba fusion track, Extravaganza. The track features BenSoul, Nviiri the Storyteller, Crystal Asige and Kaskazini.
Earlier in the year, the group came under fire for failing to mentor upcoming Kenyan artists despite their success in the scene. Their response was, we have been thinking about this for over 2 years. So many problems came along including finances and lack of strategy. We took time to review artistes to make sure they have some shelf life, not just a one-hit wonder.
Their calculated approach seems to have worked with the unveiling of BenSoul earlier in the year as their first signee. The song gathered over 50,000 views in less than 3 hours. In the label, different members of Sauti Sol have taken on varied roles with Chimano taking over the visuals and creative direction and Bien handling Public Relations. Polycarp and Savara handle Artists and Repertoire.
The latest faces of Sol Generation are;
Crystal Asige - Singer, Songwriter and public speaker
Kaskazini - An urban-fusion trio consisting of by Chris, Ywaya and Israel
Nviiri - A Nu Nairobi RnB artist.

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Alix Grubel

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