Samsung Electronics has launched the Galaxy S Series range of smartphones globally. The new range, which includes the Galaxy S21 Ultra, Galaxy S21 + and the Galaxy S21 devices, are mainly characterized by a pro-grade camera for users of any skill level, and offer the most advanced processor ever in a Galaxy device.The series debuts a head-turning, iconic design, with each device offering the connectivity, power and performance that only Samsung can deliver. The virtual launch event was streamed from Samsung Headquarters in Korea and was locally viewed at Connect Coffee Lounge on Riverside Drive in Nairobi, attended by tech enthusiasts."We are living in a mobile-first world, and with so many of us working remotely and spending more time at home, we wanted to deliver a smartphone experience that meet s the rigorous multimedia demands of our continuously changing routines," said Charles Kimari, Head of Integrated Mobile , Samsung East Africa.Samsung Galaxy S21 was designed for those with preference to a light design and a compact 6.2-inch display. Galaxy S21+ sports offers an expanded 6.7-inch display and a larger battery, perfect for marathon gamers and binge-watchers. Generally, the Galaxy S21 series introduces an all-new, iconic Contour Cut Camera housing that seamlessly blends into the devices' metal frame for a sleek, yet striking aesthetic. Galaxy S21 touts an intelligent, edge-to-edge Dynamic AMOLED 2X Infinity-O display with adaptive 120Hz refresh rate for smoother scrolling and viewing. It automatically adjusts the frame rate based on the content whether you're swiping through your social feeds or watching shows.The display is also easy on the eyes. To help reduce eye fatigue, the new Eye Comfort Shield automatically adjusts the blue light based on the time of day, content you are viewing, and your bedtime. Galaxy S21 Ultra that is S-pen enabled is the largest member of the Galaxy S21 series with a 6.8-inch Dynamic AMOLED 2X display. It is our most intelligent screen yet. The screen's refresh rate adjusts to the content you're viewing from 10Hz to 120Hz to ensure that you enjoy the best image while staying power efficient to stretch your battery life even further.Compared to the Galaxy S20, the S21 Ultra offers a 25% brighter picture at a 1,500nits of peak brightness, the brightest on a Galaxy smartphone. With a 50% improved contrast ratio, it delivers crystal-clear, immersive images, even when outside. And like the Galaxy S21 and S21+, Galaxy S21 Ultra also has Eye Comfort Shield to help reduce eye fatigue.The S21 and S21+ will be available in a range of eye-catching colors, including a new signature color; Phantom Violet. And each device is coated with a luxurious haze finish on the back for a sophisticated look and feel. The Galaxy S21 Ultra is available in Phantom Black and Silver, and is coated in a luxurious haze finish for an all-round sophisticated and timeless look.Galaxy S21 Ultra also has three Exclusive Samsung.com Colorways -- Phantom Titanium, Phantom Navy, and Phantom Brown and offers improved durability with Corning® Gorilla® Glass Victus.The global launch also included the Galaxy Buds Pro to maximize audio quality, convenience, and seamless use - all packed into a sleek and stylish design. The Buds pro exert astonishingly energetic yet detailed sound with a bigger two-way speaker system. Galaxy Buds Pro's improved three microphone system with Wind Shield makes your voice sound crisper than ever. To top it off, we welcome the next generation of sound control with the most intelligent ANC on true wireless earbuds, alongside a spectrum of ANC and Ambient Sound modes to suit your every need. More than ever, users are switching between their phones and tablets, so we've added Auto Switch to Galaxy Buds Pro. There is no need to manually switch your audio settings - Galaxy Buds Pro will automatically connect the right device based on your activity. And by connecting with your phone or tablet, 360 Audio brings the movie theatre experience into the comfort of your own home. Long lasting battery life ensures that you never run out of power at the wrong moment, while IPX7 water resistance and SmartThings Find provides peace of mind.The Samsung Galaxy S21 range of devices will be available for Pre-order from January 22nd to February 11^th, 2021. The Galaxy S21 Ultra (512 GB) will retail for Kshs. 169,999 and the S21 Ultra (256 GB) for Kshs. 153,999 shillings. Galaxy S21+ will retail at Kshs. 124,999, the S21 (256 GB) at Kshs. 105,999 while the Galaxy S21(128 GB) will retail at Kshs. 99,999. All pre-orders will also include a free Galaxy SmartTag. Pre-order consumers can enhance their Galaxy experience.