Samsung Electronics is always at the cutting edge of giving it's customers the best retail experience, today Samsung opened an interactive store which is the largest Samsung Experience Store in Africa at Two Rivers Mall and it will offer new and existing customers an immersive tour of the firm's mobile and consumer electronics product portfolio."We remain committed to delivering quality products and technological solutions to our consumers in an accessible manner. Customers have expectations and demands from our brand, and the opening of such experience stores will give our consumers a converged experience from both our consumer electronics and mobile divisions," said Sung Yoon, President and CEO of Samsung Electronics Africa at the opening.This is the 29th store that Samsung has opened countrywide, the 700 square feet store will house consumer electronics and mobile products, as well as a service centre for both product divisions.Once inside the store, the sales attendants and service personnel will walk you through the products and you are able to interact with a number of Samsung devices that will converge to improve personal user experience and B2B business solutions.For an inclusive Samsung Electronics experience, the store has various sections that include a mobile zone that will showcase smartphones, tablets, accessories and give customers  the opportunity to try out some of these products at the gaming centre, the home appliances zone displaying washing machines, refrigerators, microwave ovens and others, the TV zone that will display the magnificence of the QLED television, the service centre and an open house zone where customers can relax and enjoy a cup of coffee.