Rémy Martin and Usher Team Up to Celebrate Two Cultures of Excellence

Rémy Martin has announced a collaborative new global campaign with multi-Grammy award winning musical artist, Usher, to celebrate the blending of two cultures of timeless excellence, music and cognac. Team Up For Excellence - The Film highlights the cultural connection between cognac and music since 1917 in France, and how the two have been synonymous ever since.In The Film, Usher narrates a story spanning the decades from the 1920's to present day, which pays tribute to the multi-cultural connections. From Blues to Hip-Hop, Swing Dancing to Break-Dancing; Usher and Rémy Martin®1738 Accord Royal travel through decades in France and the US, to honor these cultural figures, both rooted in a shared philosophy of aiming for the stars."Music doesn't need cognac to exist, and cognac doesn't need music to exist," states Usher, "but what is beautiful is that they were meant to meet and when they did, they created cultural harmony."Teaming up with Usher and Rémy Martin, are globally recognized creatives including Raphael Saadiq, world-renowned musical composer; Marci Rodgers, Academy-award winning costume stylist; Aakomon Jones, award winning dance choreographer; and director of the production; Jake Nava."Rémy Martin has been at the center of celebration for centuries, and the celebratory nature of music is synonymous with our history of honoring communities and culture," said Amaury Vinclet, Global Executive Director of Rémy Martin."We celebrate this performance between our brand, creative agency and artist Usher. At Rémy Martin, we team up with those sharing our same quest for excellence, rooted in our values of people, terroir and time," said Philippe Farnier, Chief Executive Officer for The House of Rémy Martin.To continually go further and aspire to achieve more is a reflection of the Centaur, Rémy Martin's brand figurehead for 150 years.For more information, follow @RemyMartin or visit www.RemyMartin.com