Osborne Macharia, Metro Boomin, Kevo Abbra

Osborne Macharia's whirlwind year keeps getting better. After getting commissioned by Disney's Marvel Studios to create original artwork for the Black Panther movie earlier this year, the digital artist has now landed another major deal, this time with the legendary Def Jam Recordings who have tapped him to create a series of promo images for hip-hop producer Metro Boomin.
Metro Boomin has emerged as one of hip hop's biggest, most sought after producers. He is behind hits like Bad and Boujee by Migos, Mask Off by Future and Congratulations by Post Malone. The project with Osborne was for his debut album, Not All Heroes Wear Capes which debuted at number one on the US Billboard 200 when it released on November 2, 2018.
Kevo Abbra, a Kenyan fashion stylist and set designer also worked on the project.
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A few weeks ago I had the privilege of working with legendary Hip Hop/Trap Producer @metroboomin to create a series of promo images for his come-back album NOT ALL HEROES WEAR CAPES, commissioned by Def Jam / Island / Republic Records (Universal Music Group). Also had the privilege of working alongside @coreydamonblack (Travis Scott's Creative Director). . The beauty about this particular project was being given the creative freedom to conceptualise the shoot, breaking it down into 3 themes based on his come-back journey: OVERCOMING FEAR, FINDING INSPIRATION and LEAVING A LEGACY. Each theme having its own set, props, colour palette, costume and message to strongly bring out the themes. . A few days later the work was already on display on billboards at Times Square, iTunes and Spotify. Also my first time to work on a project that made it to No.1 on Billboard 200. A lot had to be delivered in such a short time but thanks to an amazing team we managed to pull off. . The following images are from the set FINDING INSPIRATION Client: Universal Music Group Production: @thespinstyle Producer: @livebeautifulmama Production Asst: @emilee.ramsier Costume Designer/Head Wardrobe: @kevoabbra2 Wardrobe Assistant: @styleprovoking Seamstress / Tailor: Darlene Jackson DIT: Drew Leach Photo Assistant 1: Christian Palma Photo Assistant 2: Brandon English Prop Stylist: @iimpaulaa Asst. Prop Stylist: Jocelyn Vintage Car Coord: Diego Set Build Crew: @readysetatlanta Shoot location: @treehouse_atl Make Up/Hair: Chelsea + Cortez

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Images from the set: OVERCOMING FEAR. . Promo images for @metroboomin for his come-back album NOT ALL HEROES WEAR CAPES, commissioned by Def Jam / Island / Republic Records (Universal Music Group). . Client: Universal Music Group Production: @thespinstyle Producer: @livebeautifulmama Production Asst: @emilee.ramsier Costume Designer/Head Wardrobe: @kevoabbra2 Wardrobe Assistant: @styleprovoking Seamstress / Tailor: Darlene Jackson DIT: Drew Leach Photo Assistant 1: Christian Palma Photo Assistant 2: Brandon English Prop Stylist: @iimpaulaa Asst. Prop Stylist: Jocelyn Vintage Car Coord: Diego Set Build Crew: @readysetatlanta Shoot location: @treehouse_atl Make Up/Hair: Chelsea + Cortez

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Osborne Macharia is known for his unique photo series and was the only Kenyan photographer commissioned to create exclusive promo art for the Black Panther film.
MORE: Osborne Macharia - The Prince of Afrofuturism

About The Author

Author
Alix Grubel

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