New Raia TV Channel to Air 100 Percent Local Content
Kenyans will finally have a channel that is dedicated purely to local entertainment as from the October 6, 2017. The new station dubbed Raia TV will be the home of local movies, series, soaps, comedies, dramas, reality shows and much more. The station will provide an avenue for local content producers to showcase their talents.
Broadcasting will be done from Mombasa and will initially be available to viewers in Nairobi, Kisumu, Nakuru, Meru and Nyeri before it goes countrywide. If your town isn’t on the list getting the channel on launch date, you can catch up with the show via online stream. The station will also launch a VOD platform soon.
Raia TV is the brainchild of Ann Hamberger and Henry Lenga, renowned producers of Swahili series and movies such as Sumu which aired on K24 and Maisha Magic on DStv. Due to the limited airplay dedicated to Swahili content, the duo took it upon themselves to start their own station to bridge the gap.
How to get your show on Raia TV?
Raia TV is coming up with a simple and transparent way through which local content producers can get their content aired. A show with the working title “Pilot TV” will be created, where a panel will sit, watch and criticise the shows on air.
The panel together with the public will then take a vote on which content they’d like to see more of and if there is mass appeal, you as a producer will then be handed a contract and discuss terms. The content will still have to be classified by the Kenya Film Classification Board.