With close to 30 million viewers, the Grammys media outlet CBS was ready to make a killing from ads alone. Reports estimate 30-second ads to have cost close to $1 million, four times less that of Super Bowl LIII.Movie producers grabbed the opportunity to boost ticket sales for their upcoming blockbusters with three new trailers on debut.
1. Captain Marvel –March 8,2019
The new Captain Marvel trailer seemingly made Marvel fans happy when the new trailer debuted at the Grammys as it previews new scenarios. The character’s life interchange is observed in the trailer when she evolves from a 12-year-old little girl, becomes a military officer and eventually discovered her powers to fight in the outer space.
The film’s executive producer, Jonathan Schwartz said, “It’s more or less 50/50. The movie starts in space, gets to Earth relatively quickly and then goes back to space for kind of some of the third act. So it’s kind of space-Earth-space.”
Features: Brie Larson, Samuel L. Jackson, Gemma Chan
2. Aladdin –May 24,2019
Compared to the 1992 original film trailer, the new trailer twists things up a little bit. The role,originally performed by the late Robin Williams, sees a funnier genie in Will Smith. In an interview Smith reiterates, “The thing that will be the major addition from me playing the Genie is the hip-hop base. I think that’ll be fun for people. I think it’ll stand out as unique even in the Disney world. There hasn’t been a lot of that hip-hop flavor in Disney history!”
The trailer reveals a blue Will Smith as the genie when Aladdin rubs the magic kettle.
Features: Menna Massoud, Will Smith, Nasim Pedrad
3. Dumbo –March 29,2019
The riveting new trailer begins when Dumbo, a newborn elephant is introduced as a ‘flying elephant’ by the circus caretaker, Holt Farrier. Dumbo is a laughing stock to many because of his astonishing oversized floppy ears.
The trailer also shows a prospective buyer for the circus,V.A Vandemere who sees Dumbo and says, “He’s making me a child again!” A monkey also makes a cameo in the caretaker’s drawer where he’s asked by Vandemere whether he keeps monkeys.His response, “Just for emergencies”.
Features: Colin Ferrell, Danny DeVito, Michael Keaton
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