Maya Amolo’s ‘I Know’ Music Video: A Visual Delight

Article by Oliver
Posted: September 17, 2020

Fast-rising Kenyan singer and songwriter, Maya Amolo has released “I Know” music video, off her critically acclaimed debut EP “Leave Me at The Pregame”.

Merging raspy vocals and soft melodies with a hard bass, Maya’s stint talks about being jaded at the end of a relationship and recognizing your self-worth, intertwined with the difficulty of removing oneself from a place that they previously considered home. The visual perfectly encapsulates a glow up after a bad relationship. The songstress plays the powerful character of a woman who has knowledge of her lover’s infidelity, and gets back at him by making sure her name is on the will before proceeding to burn the house down.

The glam, the roses, and the “perfect family portrait” creates the idea of perfection while the surroundings of an abandoned building and Maya fleeing shows that in reality, things are not as perfect as they may seem, “and I’m so tired of pretending that there is something I’m defending but I don’t wanna end it And now we lose it, you stay fooling, but I’ll cool it, it’s a dead thing But I don’t wanna end it….”, she sings.

“I Know” video director Mumbi Muturi explains, “When I first heard the song “I Know” I immediately saw Diana Ross in the 70’s looking fabulous. Retro fashion with its effortless glamour for a song about a person that stays but wants to leave. Whether they are in an abandoned building or a bath of roses, glamorous or simple, they are unhappy and want to leave. We all know them, the ones who stay and hope for change and we know the ones who walk away, I wanted to capture both.”

Watch “I Know” on YouTube

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