In its ongoing pledge to environmentally-committed fashion, Mango is launching its Second Chances initiative in Kenya, helping to extend the lifecycle of customers' favourite garments.  To celebrate this programme, in line with the Big Four agenda's aim to improve vocational skills and expand opportunities for Kenyan youth, Mango is offering a compelling incentive for customers to take part.  From 27th January - 16th February 2020, consumers who trade in an old pair of denim jeans will receive 20% off the purchase of a new pair on the same day.  All denim collected will be upcycled or donated to organizations supporting youth empowerment through skills training programmes building careers in tailoring.Since 2017, Mango has offered the Mango Committed collection, a selection of environmentally-committed designs.  Today, more than half of the latest denim styles feature sustainable characteristics.  In collaboration with experts in the field, Mango has prioritized two denim initiatives in the latest collection. The introduction of Ecowash technology, by the company Jeanologia, has helped to reduce the consumption of water, energy and chemicals. The incorporation of the Better Cotton Initiative (BCI) in garments also encourages the use of sustainable cotton farming techniques, reduces the consumption of water and chemicals and guarantees workers' health and safety. Organic cotton, which reduces water consumption during cultivation, and recycled cotton, which encourages a circular economy, are likewise used.The Committed collection has also been created with BCI certified cotton and new technologies and sustainable fibres. Lenzing Refibra has created Greencel, a 100% natural biodegradable fibre sourced from trees and whose manufacture does not use toxic compounds, and the new Tencel Lyocell, a fibre created with off-cuts of cotton originating from other manufacturing processes and wood cellulose. By using environmentally-friendly fibres, we can reduce the impact on the Planet.CJ Bak, Director of Spanish Fashion, the local franchisee of Mango said, "Durability and quality equal sustainability, when it comes to apparel.  With this offer, we are excited to give customers an incentive to upgrade to a new pair of Mango jeans.  In doing so, you'll not only look great, but you'll be supporting the growth of the next generation of tailors."