Major Lazer release the anticipated music video of their latest global hit "Particula" produced by the acclaimed South African music producer: DJ Maphorisa, in Kenya - in a big release global campaign and strategy that includes Kenya among 17 African countries.
In support of "Particula", Major Lazer released a special promotion video with a message to their Kenyan fans earlier (Thursday 12th October) to announce that "they are excited to debut the video in Kenya," after which they thanked their Kenyan fans for the support. As a group Major Lazer has perfomed in Kenya before.
Directed by South African filmmaker Adriaan Louw, the video features appearances from native South Africans Maphorisa and Nasty C, Nigerian rapper Ice Prince, and Nigerian-American recording artist Jidenna. "Particula" is taken from Major Lazer's Know No Better EP, surprise-released earlier this year to widespread acclaim.
Watch the Johannesburg, South Africa-shot video for "Particula":

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Omani Joy

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