One of my favourite quotes is from 'Song of Myself', a poem by Walt Whitman: 'I am large. I contain multitudes.' It speaks to our multifaceted nature as humans; that we're able to move through different identities, each one of them weaving together to form a wonderfully complex 'Self'.
A man who embodies this axiom is King Kaka. He wears more hats than the regular person would in a lifetime. He's a rapper, poet, visual artist, actor, business mogul, columnist and humanitarian, which makes him the perfect fit for French cognac Rémy Martin's campaign 'One Life/Live Them' which launched yesterday 29th August 2018 in Kenya.
The global campaign is a celebration of all the layers that make up a person and encourages you to explore and celebrate every side of yourself. Just like the perfect cognac is a blend of different eaux-de-vie (distillate of the still wines), a fulfilled life is one of many paths, crisscrossing like the arms of a tree.  Rémy Martin calls this the "slash generation", and so it is that the One Life/Live Them campaign is a salute to those who dare to live life to the fullest.
Rémy Martin salutes the musician, poet, humanitarian that is King Kaka. He joins other notable personalities to grace the global campaign including Hollywood actor Jeremy Renner, Nigerian DJ Jimmy Jatt and South African technology entrepreneur Madoda Khuzwayo.
King Kaka's journey is not unlike that of a fine cognac that blends the best ingredients to come up with a rich taste; it takes time to create, all with tender nurturing. A man who is constantly changing and growing, he first made waves in the local music scene 10 years ago with the sleeper hit, Jam Nakam. Back then he went by the moniker Rabbit - a nod to his clever wordplay.
It's been interesting watching his growth and transformation ever since. He's gone from the rough and rugged street rapper to a suave exec type; a transition that's reflective of the current stage he's at in his life and music.
"There was a time when Puffy asked The Notorious B.I.G. whether he would keep singing about slanging and banging, now that he was working on his second album [the follow-up to his successful street-inspired first record]," Kaka narrates, "and he said, 'Nah man, I live in the castle now; I want to talk about that.' So, there was a Rabbit mentality, and now there is the King Kaka mentality."
He says that his work now is to inspire the young kid in the ghetto - the same place he worked to get himself out of in the past decade. He wants to show them that one day you can be in the ghetto and the next you can travel to New York for an audience with government ministers and Melinda Gates, just like he is about to when he takes to the stage at the Global Goals Conference in September.

King Kaka signing an autograph

On how the 'One Live/Live them' campaign resonates with him, Kaka doesn't trip on his words, ''I am a man of many traits, and not just music. I balance a lot of things. I was a lecturer, I am a graphic designer, a fashion designer, I paint, I draw, I am a businessperson and a writer with The Standard. I am all these things expressed as one. It got to a point where it all became too much and I was getting a lot of pressure from the public to be just one thing.
But I knew I could handle having all these roles, and I was okay. I was happy. There was some doubt in the beginning, but then I realised that all these lives, I could live them - I don't have to be just one thing. And when you see that there is an appreciation of all that you can be and do, it drives you forward. That a brand like Rémy Martin can challenge you to strive for more is inspiring and relevant to the world we live in today."
King Kaka's career has been paved with several milestones. The most notable being his song Spin the Globe with Jorma Taccone who is one-third of the viral American comedy hip-hop group The Lonely Island. It became the first ever song to hit a million YouTube views for a Kenyan artist.When it comes to musical delivery, Kaka's style alternates between rap and spoken word. The diversity of the artists he chooses to collaborate with, from Bongo to Dancehall, also underscores the motley of layers that form his music.
King Kaka, the humanitarian
In addition to music, lately Kaka has had his hands full with the Sanitary Bank Campaign, a passion project of his ever since an encounter with a teenage girl who had to skip school every time her period came around because she couldn't afford sanitary pads. It's his way of giving back to the community.
That campaign is far from the exception too, because where Kaka is involved, being socially engaged seems more of a rule. He also mentors young entrepreneurs through Safaricom's youth network BLAZE as well as being the founder of several initiatives that touch on topical issues such as gender violence through the Dreams Campaign and youth marginalization under the 'Tubonge' (let's talk) programme.
His favourite way to enjoy a Rémy, you wonder? Well, it's the Rémy Sour, a simple yet classic cocktail made of sweet and sour and finely dressed with Rémy Martin VSOP. "You can't go wrong with it," he assures me.
Slater & Whittaker are the official distributors of Remy Martin in Kenya.
Find out more about King Kaka and the One Live/Live Them campaign here.
Keep up to date on social media: Facebook: RemyMartinKenya and Twitter and Instagram on #RemyMartinKE and #KingKakaOneLife.

About The Author

Author
Alix Grubel

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