On Thursday, Ethic released a teaser for their new video titled 'Figa' which was scheduled for release Friday morning. In its wake,some people started comparing the  group behind 'Lamba Lolo'  to neo soul group Sauti Sol. Kenyans on Twitter came out swinging in defense of their preferred group.
This comes after Ethic signed a new deal with AI records and released their new song in conjunction with the new signing. The song was met with mixed reactions. Some praising it to high heaven while others having a more lukewarm reception to it.
Perhaps the most outstanding reactions were the posts where tweeps were outraged that Ethic were getting this much hype.
https://twitter.com/iFortknox/status/1141961808128987136
Others were quick to point out the unoriginality of Ethic's new song.
https://twitter.com/amtheCollonel/status/1141918720987664384
The eagerness for the new video was real.
https://twitter.com/DicksonOtieno/status/1141878987616083969
The derision was also real.
https://twitter.com/Kalasinga_/status/1141894032391639040
https://twitter.com/KingKiyaka/status/1141731753964560395
It's up for debate whether this is a good thing.
https://twitter.com/Trackmann/status/1141955597413339136
Some folks decided to be peacekeepers.
https://twitter.com/Mwirigi/status/1141755598725419008
While others went ahead to settle it once and for all.
https://twitter.com/McBarr_Prince/status/1141735986545745920
https://twitter.com/KUTVKenya/status/1141952269639999489

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Oliver

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