Keep Your #SpiritsUP with Sho Madjozi and TikTok
As we slowly ease back into the new normal, TikTok is supporting its users by spreading joy, providing users some comfort, and encouraging everyone to have a positive outlook even amidst these challenging times. It is with this in mind that the platform has teamed up with South African musician Sho Madjozi to launch the #SpiritsUP campaign.
Amplified through song, dance and tapping on the creative nature of the leading short-form video platform, Sho Madjozi has created a hot single titled “Spirit UP”, accompanied by a smashing music video that everyone can get down to. Locals are encouraged to jump on to TikTok and spread the joy by creating their own dance videos.
When asked about why this initiative was close to her heart, Sho Madjozi said that she too had found social distancing, and lockdown in general, to be discouraging at times, but believed that it was important to find ways to keep her spirits up and alive – this was the inspiration for her new song. “I want to encourage people to look at the brighter side of life – to remain positive and try to have fun among all this madness. This is why I chose to partner with TikTok on this launch. While I have been at home, TikTok has been a platform for me to find joy and entertainment. Even more so, it has been a way for me to connect with my fans.” Flowing with an upbeat and groovy Gqom sound, Madjozi encourages listeners in the song to “keep our hopes alive – gotta take care so the spirit doesn’t die.”
“As the TikTok community continues using their creativity to motivate one another, we’re excited to see what kind of creative expressions our users will create as part of the #SpiritsUP campaign to the tune of Sho Madjozi’s latest single,” said Boniswa Sidwaba, TikTok Content Operations Manager, Africa
So, what are you waiting for? Get in on the action and spread those positive vibes today. Hop onto TikTok, create your video using the new song captioned #SpiritsUP and post! Be sure to watch Sho Madjozi perform her new song live on TikTok this Friday at 7pm.