American singer, songwriter, and record producer, Ty Dolla $ign has arrived in the country ahead of his much anticipated headlining performance at the Jameson Connects 2017 experience. The second lead, Nasty C, South African rapper and songwriter has also touched down all set for his performance at the annual event on Saturday, 2nd December 2017 at Uhuru Gardens, Langata.
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South African Rapper, Nasty C (L) American Singer Ty Dolla $ign and Pernod Ricard Managing Director for Kenya & East Africa, Predrag Amidzic during the Jameson Connects Kenya press announcement at Fairmont, The Norfolk.[/caption]"As the name suggests, Jameson Connects aims to 'Connect' people, we want to bring together friends, family, colleagues, partners and strangers all in one setting to connect over an amazing experience courtesy of Jameson," said Predrag Amidzic - Managing Director, Pernod Ricard Kenya & East Africa
Local acts Khaligraph Jones, Kagwe Mungai and The Kansol are also set to perform alongside DJs Jack Rooster, Burn, Bash, Kace, Mellow and DJ Butch Norman at what will be the fourth edition of the Jameson Connects Experience.
"I'm so excited to finally be here with my Kenyan fans. Tomorrow's show will have them on their feet all night!" Said Ty Dolla $ign.
At the festival, consumers will enjoy the opportunity to engage with their favourite food vendors, enjoy free haircuts from celebrity barbers, see incredible sneaker displays, watch live sports (EPL and Dubai 7s), compete in foosball competitions to win amazing prizes and turn strangers into friends through the Jameson Connects experience.
"Part of the rationale for the name 'Jameson Connects' is due to the all-inclusive nature of the Jameson brand. What this means, is that the brand invites all consumers to partake and enjoy moments of conviviality, alongside the brand," added Predrag Amidzic - Managing Director, Pernod Ricard Kenya & East Africa.
"Kenya feels like home and this experience is allowing us to make real connections and empower the music industry as a whole. Keeping Africa on the charts is number one on my list," said Nasty C.
Best known for his singles "Paranoid", "Or Nah", and "Blasé", as well as his writing contributions to "Loyal", "Post to Be", and "FourFiveSeconds", among others Ty Dolla Sign has multiple critically acclaimed hits and has collaborated with many internationally renowned artists - Future, Wiz Khalifa, Migos, The Weekend, Travis Scott among many others.
Nasty C is an award-winning rapper from Durban, South Africa who has also collaborated with some of the industry's biggest artists including French Montana, Dj Maphorisa and Major Lazer (Current Hit - Particula).
In line with its agenda to bring together people for a truly authentic experience, Jameson Connects this year held pre-parties in Mombasa and Eldoret in which experiences expected tomorrow were shared with fans, in line with the brand's all-inclusive nature.Pernod Ricard is a global alcoholic beverage company with brands such as Jameson, Absolut Vodka, Chivas Regal, and The Glenlivet Whiskies among others.
Jameson Connects Kenya 2017 Sponsors:
- Telkom - Wifi provider
- Fairmont - accommodation partner
- Dasani - Hydration
- Taxify - Transport
- Mookh - Ticketing
