Iflix Streaming Service Launches in Kenya
(Left) General Manager Paul Coogan and (Right) Marketing Manager Bernice Macharia
introduce iFlix at the media roundtable
Iflix, an internet TV service for emerging markets based in Malaysia, launched in Kenya yesterday (August 29th) with a lavish ceremony at Aspire Centre, Westlands. The party was graced by various notable personalities such as Wahu and husband Nameless, John-Allan Namu, and more.
Celebrity guests at the iFlix Media Launch
Iflix joins a budding video-on-demand market in Kenya to compete with the likes of Netflix from America and Showmax from South Africa. Iflix has given Kenyan consumers a 30-day free trial via their www.iflix.com website where you can access unlimited TV shows and movies from your smartphone, PC, tablet and TV.
Iflix works with a mix of successful media groups such as Sky TV in the U.K, MGM from the States as well as Liberty which is one of the biggest media agents globally. They also partner with over 160 studios around the world, as well as some big players like Disney, Warner Bros and 20th Century. Popular award-winning shows like Mr. Robot, Mad Men and Fargo that will be available on the service.
Founder of the Radio Africa Group, Mr Kiprono Kittony addresses guests at the iFlix Media Launch
The service offer a product that can compete with piracy with their monthly subscription set at an affordable Ksh 260 per month. What’s even more attractive is the fact that there will be no ads and you don’t have to give your credit card details.
They will incorporate whole box sets so consumers don’t have to wait for days for the next release of their favourite series. They will have binge watchable throwback hit shows like Fresh Prince of Bel Air. They will also have a selection of kids shows, Korean dramas, as well as local content like New Beginnings. During the launch, they spoke of future plans to commission local producers to create Kenyan content and also incorporating Kiswahili subtitles for the Western content on the platform.