Friday Jam: ‘Never Let You Go’ By Nikita Kering’
Nikita Kering’ has released her new single “Never Let You Go”. The award-winning Kenyan songwriter displays her signature vocals through the melodic pop-meets-ballad track. “Never Let You Go” talks of a tale about an unending love. The quirky Enos Olik-directed music video follows the storyline of a girl who decided to run away from home to a party with the love of her life. Enroute, her car breaks down and she ends up stealing a horse, which puts her out of the predicament but is in itself a fun way into a party.
Nikita had this to say about the song: “Never Let You Go will be relatable to people who are confused about the relationships or situation ships that they are in,” adding, “The song is about doing anything to prove to your loved one that they mean the world to you. Not by words only, but by actions. It’s inspired by my experiences around friends and family.”
The mid-tempo upbeat single was arranged by Max Kering and produced at SoFresh 254.
Watch “Never Let You Go” on YouTube