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For Kenyan Kids Who Love to Read and Write: Cadbury ‘s “In Our Own Words” Campaign

Article by The Editor
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Posted: August 09, 2021  

A love of reading is sparked when children see themselves in stories and relate it to their lives. A recent poll conducted by Mondelez International, Cadbury East Africa’s holding company, indicated that two- thirds of Kenyan parents believed that Africa is not truthfully represented in children’s books. Most Kenyan  kids consume Eurocentric books and Cadbury’s wants to change that with their #InOurOwnWords campaign.

The campaign marks the first phase of a long-term initiative called Read To Succeed. It aims to ignite a love for reading among Kenyan children by creating a library of enchanting children’s stories in a Kenyan context. To achieve this, Cadbury Dairy Milk, in partnership with publishing partner, Sisi Afrika, aim to publish 150 original storybooks working through the generous intent of Kenyans to help, by sharing their original Kenyan tales which will then be turned into books for kids to fall in love with.

Kenyan kids who love to read and write are encouraged to submit their original stories here.

All the best to future authors!

About the author

The Editor

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