- The vision you have for your business has nothing to do with your current situation so allow yourself to dream big.
- Fear will never go away so you will have to do it, afraid.
- Plan and organize well enough to succeed. Think about your business and what you want to do.
- Set up structures and get the tools you need because this is the foundation of your business.
- Loans are great because they can propel your business, however make sure you take calculated risks.
- There's no formula to getting popular online. Everyone has a unique selling point so use that to push your brand.
- Focus on creating quality content that will engage with your audience.
- Be very consistent and scream about your brand. You're all you've got so use that and go hard.
- Build your rate card based on all the things you will need to make the magic happen like paying a photographer, buying ingredients, doing a recce etc.
- Work with brands that are closely related or linked to what you do.
- It doesn't happen overnight so start small, build a community and give of yourself by sharing good content and being very consistent.
- Separate your business accounts from personal accounts and set up your business on platforms where your target customer is.
- Jump on occasional challenges and always be accountable for mistakes made.
- Study and use your insights for strategy and don't plagiarise other people's work.
- Never lose sight of your why because that's the only way you will continue creating magic. Numbers are great but never forget why you're doing what you do.