The Coca-Cola System in Kenya, has launched a National Consumer Promotion dubbed "Dunda Majuu na Coke Studio" to reward loyal consumers with a trip to Santorini, Greece for a music festival.
Over 6.8 million consumers stand a chance to win mobile phones, home theatres and exclusive Coke Studio merchandise over the 12-week promotion period.
In addition, eight lucky consumers stand a chance to win a three day trip to the 'Supa Dupa Fly' music festival in Santorini, Greece. Supa Dupa Fly is a one of a kind annual summer music festival at the Greek Island. Due to its beautiful location and wonderful music from international Deejays, playing primarily 1990s & 2000's Hip-hop, RnB and Garage lover's diary. The event attracts a lot of revellers and tourists alike and creating a perfect place to create lots of memories.
The line-up for the festival will feature some of the best in demand international deejays who have played at a number of A-list celebrity parties and lucrative events globally. It will also include sailing tours, watching sunsets, sunny beaches, restaurants and wine tasting, hiring a quad bike for the tour around the island among other incredible activities.
Speaking at the launch, Coca-Cola Head of Portfolio and East Markets, Nelly Wainaina, said, "We strive to consistently reach our consumers through their key passion points which in this case was through the Coke Studio Africa 2019 Show. This initiative is to award them not just for enjoying the music from the show but their continued loyalty to the portfolio."
"Music is an art form that unites people of different cultures and backgrounds, through our promotion, our consumers will get to delight in incredible music on the trip," she added.
To be part of the Santorini-Greece squad, consumers will be required to purchase a 300ml Coca-Cola, Fanta, Sprite, Krest or Stoney in a glass bottle with a yellow crown and check under the crown for a code or redeemable prize. For the code, they will be required to send it to 40111 while the product will be redeemed instantly at the point of purchase.
Grand prize winners, home theatres and mobile phones winners will be contacted by customer care to be advised on their winnings and the selected Official Coca-Cola distributors to pick them from.

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Alix Grubel

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