BuyMore Kenya Set to Launch a Student Discount Card at Daystar University
Picture this: a discount card built for students and one that can give students particular discounts in stores around the institution. Sounds like a dream right? No, wrong. And the shock, the discounts are unlimited for a card that costs KES 300 a year, renewable at the same subscription.
Well, this is what BuyMore Kenya wants to bring on the table for Daystar students. The start-up company at Strathmore University is a discount system built for students in various universities, colleges and high schools.
Led by Tony Kuchio, John Adams Opiyo and James Bukusi, the pilot is currently running at Strathmore University using an electronic card, linked to an NFC chip that can give students particular discounts in stores.
And it is not just at restaurants, the card can be used for discounts at electronic stores, movie theatres, social events, photography and the list goes on and on. These businesses are in partnership with BuyMore.
Given that it’s an electronic card, it is able to create a breakdown trail allowing the user (student) to see how much money they have saved over a period of time, and in extension, enables merchants and anyone looking to break into the student market to see where the students spend most of their money.
With the start-up already scaling their discount card to various other universities in Kenya and later on East Africa, the estimated market pool of college and university students in the country stands at an estimated 1,200,000 and that potentially triples when scaled to the EA community.
Rumor already has it that BuyMore plans to roll the pilot launch at Daystar Nairobi Campus Valley Road, before heading to Athi-River campus. But you know those are just unconfirmed rumors and speculations and who knows what will happen. But this card will be a great relief saving platform for students.
BuyMore makes money on the sale of the card to students via a subscription model. They also sell the NFC enabled phones to the storeowners and sometimes make a fee off that.
To Tony, John and James- Daystar awaits the BuyMore cards. Nairobi’s UP Magazine named BuyMore as a tech-startup to watch in 2014. Find them on Facebook and twitter @BuyMoreKenya.