Monday, the 22^nd of January 2018 saw the launch of the #coffeewithdignity campaign between Artcaffe Coffee and Bakery and Fairtrade Africa. The campaign is as a result of the increased number of coffee drinkers in Kenya, over 19% in 2017 alone. Consumers need to be assured that what they consume is not only of high quality but has been produced through justifiable means, in that, the farmers receive adequate payment for their produce.Fairtrade Africa is the independent member based non-profit organization that represents all the small holder cooperatives and workers in plantations that are certified against international Fairtrade standards.  The organisation has over 170,000 coffee farmers across 21 small producer organisations and a total production of over 29,000 tonnes of coffee.Executive Director of Fairtrade Africa expressed her excitement in bridging into the Kenyan market and partnering with Artcaffe and expressed that through Fairtrade, the Kenyan coffee drinker can be assured that the farmers have received a fair price.The Artcaffe Fairtrade Coffee Blend is available in their outlets for Ksh. 290 and will be served in a French press. Additionally, it will also be available for purchase as a 250g ground box for Ksh. 690.