The proposed development is situated in a highly visible site located along Airport North Road which is a major corridor connecting Mombasa road to the rest of Embakasi area. The Southfield mall is at the center of the industrial and residential hub and benefits from a wide catchment area including the extent of the high density Embakasi estate, Mombasa Road from the Nairobi CBD and the traffic from Jomo Kenyatta International Airport and beyond.